Friday, March 18, 2011

5 Mistakes Designers make with Automobile Logos



An automobile logo is an effective way to communicate with your clients and it makes your business standout among other car logos. In fact, it is a visual representative of your business, therefore; it must be unique, creative and expressive. Because it is usually observed that poorly designed logos with vague shape and style can destroy the brand image. Today, I am going to list a few common mistakes that usually graphic designers make while creating automobile logos.

1.    Creating Intricate Design

It is a very common mistake made by graphic designers; thereby making an automobile logo design cluttered by putting so many things in it. Instead of making overly complex or difficult designs, try to keep automobile logos simple by incorporating a single relevant image. This will create a more memorable brand identity and instantly communicate the idea behind the logo. 

2.    Copying other Logos
Another frequent mistake made by the designers is copying other design concepts. Rather than copying designs, try to make an automobile logo unique by putting a recognizable icon in it. This will surely make a logo design standout and understandable for the customers. 

3.    Not Focusing on your Target Audience

To create an expressive automobile logo design, it is very important to keep the target audience in your mind. Consider using the right fonts, colors and symbols in automobile logos that appeal to  your customers and easily capture their interest. 

4.    Improper Color Selection 

Color selection is an important step in creating an impressive automobile logo design. Therefore, be very careful while choosing colors for a logo. It is advised to select just one or two colors to make it simple and unique. Incorporating too many colors will result in the loss of effectiveness of automobile logos. 

5.    Using Poor Typography 

Fonts also play a vital role in creating an elegant automobile logo and can make or break the image of your company. Choosing readable, elegant and professional fonts will create a truly good logo design. Using intricate or too many fonts in a logo can create confusion among the customers. 

So these are some of the most common mistakes designers make while creating automobile logos. Keeping all the above cited points in minds, one can create an effective automobile logo design that can easily portray the credibility and serious nature of automobile business while instilling trust among customers.

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